Category Archives: Business and Management

How to Create Your Small Business Brand Or Business Name

Naming a tiny business or tiny business product depends on a few key factors. In case you know these you are far ahead of the game.

Naming a tiny business or tiny business product depends on a few key factors:

The guiding philosophies of the business.
The goals of the business.
The business landscape and climate (the market, competition, etc.)
The sales method and expected growth strategies.

If you are trying to name the business and/or products in house, work with a select group of people from the business or relatives and friends (make definite it is a lovely cross section and not the “creative minds”). Brainstorm until you require to cry, using a thesaurus, a rhyming dictionary, and even a cliche dictionary. For more help you can also search brandroot on the internet.

For each item, generate a list of no less than 100 made up words, word combinations, etc. Pick 3-8 that resonate with you and your people. Then pick your favourite. In case you can check it with clients or potential clients, all the better.

I do not recommend naming a business or product based on what domains are obtainable, incidentally. Name it for what it is, not for what you can get.

Be creative! This is not the stuff of formulas.

Think about your company, your vision. Start making a list of words that either explain your vision or what your company does. Get out your thesaurus. Don’t judge, write. Write down everything. Look at your list, merge words, shorten words. Play around with it. Enlist help from friends – they may look at the same list of words & see some spark you missed. Then, of work, there is the choice of going with some unrelated name & trusting you’ll be able to build name/brand recognition. For more help you can also search on the internet.

And then you require to deal with defending the mark. You may find that you require to go through the method of finding a name plenty of times because the obvious name choices are already claimed.